How to write Business-to-Business
Business-to-business firms are those firms
that sell products and services among themselves. The selling
is done to a client of other company, who might use the
product for intermediate purposes or so. The advertisements
relating to B2B companies should not only generate interest
but it should also be simply out standing despite the tough
competition. In the market, there are several firms who
produce the same stuff and they reach out for clients with
whom they want to do business. So finding the right client
isn't a big deal, but actually getting hold of them is.
In written content, use the name of the company in the first
sentence; preferably first word. It is not pleasing to start
with 'we'. Following it, give a brief introduction about the
company. In today's busy world people don't have time to waste
so deliver the message right away. Using catchy adjectives
will do the trick. The sentence should be framed so that the
client knows about the company, what it does and how it is
unique from others. Pose questions before creating the writing
material, like what is that the customer will expect and do
they demand high quality. Don't hesitate to use 'you' very
often. The reader will feel that he is directly being
referenced and it will be easier for him to relate to.
Play with customer's psychology. Understand the difficulties
faced by them and then show them how the company or the
company's product can solve it. Call of action can be given
then and offer to clear their doubts. It should be more than
just a helpline. The action should be really immediate. Simply
don't let the client slip away.
After the initial writing, write in detail about the product
or service provided. This is in-dept information for those
concerned about your company's product. Point out the
advantages of using them. Write them in a hierarchical form
with numbering or bullets. If writing short paragraphs, strong
sub-titles can be used as heading of individual paragraphs.
Again, using adjectives will be good.
A good amount of entertainment factor should be added. This
will retain the interest of the customer and will not distract
him. But if lots of it is used, it will simply become shabby.
It's a nice idea to use product noun as a verb along with
Submit website and advertisements to search engines. Millions
of people use it everyday to find what they need. If the
website is search engine optimized, it will surely get lots of
traffic. The name of the company and keywords should densely
populate the website content. Make it a compulsion for the
visitor to go through the advertisement before moving on to
the registration or payment process. Some B2B websites don't
allow adding an email address or URL in the advertisement.
They can be tracked in by actually spelling out dot or at in
the email address or website link.
Once the customer is lured, they should be maintained. Product
should be delivered on time. Quality should be maintained.
Once it is done, not only will they start trusting the company
but also at the same time they will spread the word about the
company. They will advertise for free. Their experience with
the company will motivate others to join the bandwagon.